This project is about designing a playbook complying the strategies for the digital business models that grow organizations in the age of digitalization. In this project, the student will assist the professor for creating a digital transformation handbook. Through the process, the student will aid the professor to create materials from real-word case studies such as Google, Netflix and SAp and many more.
The student will learn about the following themes:
Understanding of the foundation and tools for digital marketing & strategy
Identifying what makes customers click & stick in social media
Harnessing big data as a strategic asset
I would like to have native Turkish speakers that are very fluent in English. Students that are interested in advertising campaigns, social media marketing are welcomce.
About Project Supervisors
Ezgi Akpinar Uysal
ezgiakpinar@sabanciuniv.edu
.jpg)