This project is about designing a playbook complying the strategies for the digital business models that grow organizations in the age of digitalization. In this project, the student will assist the professor for creating a digital transformation handbook. Through the process, the student will aid the professor to create materials from real-word case studies such as Google, Netflix and SAp and many more.
The student will learn about the following themes:
Understanding of the foundation and tools for digital marketing & strategy
Identifying what makes customers click & stick in social media
Harnessing big data as a strategic asset
I would like to have native Turkish speakers that are very fluent in English. Students that are interested in advertising campaigns, social media marketing are welcomce.