Digital Strategies for Business

2019-2020 Summer
Faculty Department of Project Supervisor: 
School of Management
Number of Students: 

This project is about designing a playbook complying the strategies for the digital business models that grow organizations in the age of digitalization. In this project, the student will assist the professor for creating a digital transformation handbook. Through the process, the student will aid the professor to create materials from real-word case studies such as Google, Netflix and SAp and many more. 

The student will learn about the following themes:

Understanding of the foundation and tools for digital marketing & strategy

Identifying what makes customers click & stick in social media

Harnessing big data as a strategic asset


I would like to have native Turkish speakers that are very fluent in English. Students that are interested in advertising campaigns, social media marketing are welcomce. 

Related Areas of Project: 

About Project Supervisors

Ezgi Akpinar Uysal