Sports Marketing & Analytics

In this project we will apply econometric models to problems in marketing & sports analytics.
This project is ideal for students who:
i) have strong analytical background and solid coding skills (Matlab or R) 
ii) have interest in pursuing a graduate degree in a business school
iii) have passion for sports (NBA and NFL in particular) and marketing.  
Throughout the project, students will get familiar with some frequently used marketing datasets, improve their data acquisition and integration skills required for quantitative marketing research.
Requirements: Solid knowledge of algorithms & numerical linear algebra, experience with Matlab and R. Experience with SPSS will be helpful.