Slowing down fast fashion

This project aims to study sustainable consumer practices related to the fast fashion industry. It will focus on the impact that positive economic incentives (discounts, special offers, sales, etc.) offered by fast fashion brands have on the consumption of clothing by those who describe themselves as 'conscious buyers.' The project will examine whether economic stimuli negatively affect consumers' otherwise conscious choices when shopping online. It will also investigate how likely these consumers are to consider an item's environmental and human costs when an economic incentive is involved.