Digital reputation ranking

2021-2022 Fall
Faculty Department of Project Supervisor: 
School of Management
Number of Students: 

A company's brand reputation is one of its intangible assets. Digital world is transforming wares to soft-ware, businesses to e-businesses, brick and mortar companies to click and mortar or even online companies. With its exponentially increasing nature the digital transformation is still ongoing. The transformation has also annexed the online presence of the brand, or brand online reputation, into the intangible assets of the company. The primary purpose of this study is to create a reputation index for the most prominent brands in Turkey using quantitative methods. This project builds on an existing data set.
Required skills:
The project relies on analytical skills. It requires data processing, machine learning as well as excellent reporting abilities. 

Related Areas of Project: 
Computer Science and Engineering
Business Analytics

About Project Supervisors

Enes Eryarsoy