Sales Effects of Marketing

The project is designed to explore the influence of diverse marketing strategies on brands' sales performance. Participants in the project will have the opportunity to enhance their skills by working with store level scanner data and developing mathematical models to measure the effects of marketing activities.
A team of 3 students will be involved in the project. Ideally, we seek 2 students with proficiency in algorithms, data preperation & visualization. The third student will focus on experimental design aspects. The project is suitable for candidates who want to improve their expertise in Marketing Analytics, especially in quantifying the effects of marketing actions.