Game-Based Assessment of Entrepreneurial Personality Traits

2023-2024 Spring
Faculty Department of Project Supervisor: 
School of Management
Number of Students: 

This innovative research project is designed to explore and measure the distinct personality traits of entrepreneurs through a series of engaging mini-games and comprehensive surveys. By blending elements of gamification with psychological assessment, this study aims to provide a more dynamic and nuanced understanding of the entrepreneurial mindset.


The central hypothesis is that entrepreneurial success is influenced not just by traditional business skills, but by a unique set of personality traits. These traits include risk-taking, resilience, creativity, and the ability to adapt to rapidly changing environments. Traditional methods of assessment, like surveys and interviews, can sometimes fail to capture the full spectrum of these traits due to their static nature and the potential for self-report bias.


To address this, the project will develop a suite of mini-games specifically designed to elicit and measure these entrepreneurial traits in action. These games will challenge participants in scenarios that mirror real-world business challenges, requiring quick decision-making, problem-solving, and creative thinking. The interactive nature of these games is intended to provide a more accurate and engaging way to assess these traits, as opposed to conventional questionnaires.


In tandem with the mini-games, participants will also complete a series of detailed surveys. These surveys are designed to gather self-reported data on their personality traits, background, and entrepreneurial experiences. This will provide a comprehensive view, combining both observed behaviors from the games and self-reported data.


The target demographic for this study includes both established entrepreneurs and individuals aspiring to venture into entrepreneurship. By analyzing the data from these diverse groups, the project seeks to draw correlations between specific personality traits and entrepreneurial success.


This research is not only academically significant in the fields of business psychology and entrepreneurship studies but also holds practical value. The insights gained could lead to the development of new training programs and tools to help aspiring entrepreneurs develop the traits that are most conducive to success in their ventures.


Ultimately, this project aims to revolutionize the way we understand and assess entrepreneurial potential, offering a more interactive, engaging, and potentially accurate method of identifying the key personality traits that drive successful entrepreneurship.

Related Areas of Project: 

About Project Supervisors

The project is run by Assistant Professor Kerem Kilic, Sabanci Business School.